by Bob McGaughey
Hillary Copsey, features editor and social media director of The Stewart (Fla.) News and TCPalm.com, recently discussed current practices of social media in advertising and journalism with students in the Department of Journalism and Mass Communications.
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| Hillary Copsey, features editor and social media director for The Stuart (Fla.) News and TCPalm.com, discusses how the newspaper launched a social media advertising strategy for advertisers in the Treasure Coast market. Copsey visited with MSU students in journalism, advertising and public relations.
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Copsey’s visit marked the second part of an Association for Education in Journalism and Mass Communications/Scripps Howard Foundation grant that Leigh Wright, assistant professor of journalism, received last summer. The grant enabled Copsey to travel to Murray State and present in journalism, public relations and advertising classes.
Last summer, Wright spent two weeks at the Scripps Treasure Coast Newspapers to learn how to incorporate social media into journalism practice for her students. The grant totaled $4,000 for expenses related to each person’s visit.
Copsey’s visit included a workshop for the staff of The Murray State News as well as small group sessions outside the classroom for interested students to ask more in-depth questions about current practices in journalism and the intersection with the usage of social and digital media tools.
Copsey spoke to students in the beginning and intermediate sections of newswriting classes, a public relations writing class, an editing class and two advertising classes.
Wright, who had 16 years with the Paducah Sun, is head of the journalism major at Murray State.
