Professor Emeritus Roger Haney, Dept. of Journalism and Mass Communication, has published the first of four textbooks dealing with the effects of the mass media entitled “An Introduction to The Effects of The Mass Media.”
The textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowledge, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers and discussion of critical thinking techniques. Also included is extensive research on how the media socializes individuals, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders and the prosocial effects of the media.
The book is available on Amazon.com as well as on: https://www.cambridgescholars.
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